Some spend years in pursuit of just one of these goals-how can she tackle all five simultaneously? Gloria’s unflinching resolve, once activated, is a heat-seeking missile programed to explore, understand and master whatever challenge she sets for herself.īorn to Sicilian parents in Detroit, Michigan, Gloria is the youngest of five, with much older siblings. At only 30 years old, she’s already an accomplished painter, musician, top Hollywood makeup artist (working with celebrities like Shailene Woodley and Olivia Wilde), founder and editor-in-chief of art magazine The Work, and the creator of her own skincare line, Noto Botanics. And support one another.ĭo you have a dream product that you hope to share with your audience one day?Ī full NOTO installation designed bathroom.Adaptable, disciplined and a true follower of her instinct-LA-based artist and entrepreneur Gloria Noto is a creative ninja, blazing a formidable trail limited only by her limitless imagination. Don't rip off other brands just because you like what they’re doing or think you have to follow a trend. I can't go a day without my Deep Serum, though, for sure.Ĭan you share some advice other aspiring female entrepreneurs? I've made each one out of personal interest and need, so each one is very important to me. Having the ability to build and support an incredible team.ĭo you have a favorite NOTO Botanics product? This is one more way to feel close to us, if you care about similar things.īiggest pinch-me moment in your career thus far? They want to be connected and aligned with what they are buying. ![]() Also, I feel that the modern consumer is getting smarter and smarter on where they are spending their dollar. In a world where we talk about community, giving back and taking care of the earth, I wanted to be a part of something that was able to put what money we could where our mouth is. ![]() Giving back is such a huge part of my business model for NOTO. I'd say learning how to let go of focusing on my makeup career and moving into having my company be my main hustle - which I gladly welcome and want, but it was a slow transition for me for sure.Ĭan you tell us a little bit about NOTO's focus on giving back to various causes and communities? What’s the biggest challenge you faced in creating NOTO? I usually begin on the concept, what I want to achieve, then deep dive into the ingredients that embody that experience or result, and then build the story behind that. The ideas can either come from a very personal interest and need for myself or wanting to explore within my own routine, or from being inspired by what our community is saying they are interested in. I consider my work as a makeup artist to be real-life school.īecause you have such a big hand in the brainstorming and creation phase of your products, can you explain what that process is like? It takes working in real time with real people in a hands-on way to learn. It truly taught me the in's and out's of what people were looking for for themselves, playing with all different skin types and tones, and seeing what type of products work well or are harmful. How do you think your background in makeup and fine artistry helped you in starting your own skin-care brand? I wanted to fill a gap that I was seeing in the wellness-beauty industry, and fill it with inclusivity and more diversity. What’s the story behind NOTO Botanics and what inspired you? I’ve been a makeup artist for over 13 years, and I also work with paint, words and sound. I’m the founder of NOTO Botanics, an all-natural, multi-use and gender-fluid full-body line. Ĭan you tell us a little bit about yourself? Ahead, we talked with Noto to find out more, including what her favorite NOTO Botanics product is and what advice she has for other aspiring female entrepreneurs. It was that passion and drive to create a company that is effective, safe and inclusive that led to Noto Botanics’ creation. While working as an artist, Noto saw a need for change in the cosmetic manufacturing industry, and decided to act. Gloria Noto was a makeup artist for 13 years before she decided to launch her very own clean, multi-use, unisex (or as she likes to call it “uni(versally)-sexy”) skin-care and cosmetic brand that puts both beauty and wellness first, not one over the other. ![]() If you’re a lover of thoughtful indie brands (and who isn’t at this point?), NOTO Botanics needs to be on your radar.
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